A Creative Solution to the Global Innovation Paradox

Bryan Mattimore
Increasing, global companies want to enjoy the marketing and operational efficiencies that a focus on fewer, global master brands can bring. And yet, to be successful, innovations under the master brand platform still need to be customized to local market needs, and cultures... which can be both expensive and time consuming. Thus, the paradox.

In this presentation, you'll learn:

- How to cost-effectively customize master-brand line extensions to local countries or regions
- Which individual and group idea-generation methodologies best lend themselves to virtual ideation
- How to use domestic and global teams to virtually evolve preliminary new product and service concepts into winning propositions

What You Get

The magic is in the details. Unless stated otherwise above, your videocast will:
* Last up to one hour
* Allow for up to 200 connections into the Cast (a connection is a login from a unique location)
* Include the two-way video experience (including interactive HD streaming video and audio) and dedicated support

Special Requests

Any additional options available for this Cast are shown below. If you don't see the option you'd like, add your special request during checkout.


$2,125.00

Details

Bryan W. Mattimore is an expert in ideation and innovation process, front-end marketing research, branding, creating new products and services, and innovation strategic planning. He is the Cofounder and “Chief Idea Guy” of the Growth Engine Company, a sixteen-year old innovation agency based in Norwalk, Connecticut.

Bryan has facilitated over a 1000 brainstorming sessions, moderated over 500 creative focus groups and consumer ethnographies, and managed over 200 successful innovation projects, leading to over $3 billion in new revenue. Clients include: ATT, BNY Mellon, City of New York, Ford, IBM, J & J, LVMH, Pepsi, and Unilever. He has given key notes or co-chaired conferences for IRI, PDMA, American Marketing Association, and the World Innovation Forum.

Bryan is the author of three books on business creativity and innovation process including 21 Days to a Big Idea (Diversion Books, 2015), Idea Stormers, How to Lead and Inspire Creative Breakthroughs (Wiley Jossey-Bass, 2012), and 99% Inspiration, A Real World Guide to Business Creativity (Amacom, 1993), selected as the American Management Association’s membership offering/book of the year. A cum laude graduate of Dartmouth College, with a major in psychology, he is also the inventor of the creativity training game, Bright Ideas.

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A Creative Solution to the Global Innovation Paradox

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$2,125.00

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