Anand Damani

Anand Damani is partner at the consulting firm Briefcase, in which he uses science to change human behavior. He applies the science of behavioral economics and cognitive neuroscience to change human behavior in consumer, organizational and social fields. He calls this practice Behavioral Design.

In consumer behavior change, he uses Behavioral Design to increase sales conversions, improve new product adoption and design customer experience for clients like Franklin Templeton and The Economist.

In organizational behavior change, he uses Behavioral Design to change culture and habits, translate vision to action and improve productivity for clients like Cyient.

In addition to consulting, he invents products that change public behavior like reducing drivers honking in India or products that change personal behavior like a water bottle that nudges you to stay hydrated.

His work has been featured in TIME, BBC, Forbes, Fast Company, CNBC, The Atlantic, The Economic Times and other media.

He is an Editors’ Pick TEDx speaker and a frequent keynote speaker.

 
 

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