Brenda Bence

Brenda Bence is an internationally-recognized branding expert, dynamic Certified Global Speaking Professional, Certified Executive Coach, and author of several award-winning corporate and personal leadership branding books.

With an MBA from Harvard Business School, Brenda spent the first 20 years of her career building mega brands for companies like Procter & Gamble and Bristol-Myers Squibb, where she was a senior executive responsible for billion-dollar businesses across four continents and 50 countries.

In 2002, Brenda left the corporate world and founded Brand Development Associates (BDA) International. Now doing business across 30 countries and with offices in both the U.S. and Asia, BDA provides training, speaking, and executive coaching services to clients across six continents. BDA's programs have been ranked among the best leadership development programs worldwide.

As an in-demand trainer and speaker, Brenda has addressed audiences at conferences and Fortune 500 companies all across the globe.

Having been an executive herself, Brenda understands the challenges of senior leadership positions and has coached over 700 leaders from more than 60 different nationalities and across more than 70 different industries.

An avid writer, Brenda has authored numerous corporate and personal leadership branding books which have won more than 30 international book awards. Brenda’s articles related to branding, leadership, and coaching have been published all                                                                                                                                                             over the world.

                                                                                                                                                      

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