Brian Sooy

Brian Sooy is the design director of Aespire, a digital agency that empowers leaders of values-driven organizations to bring clarity to purpose, mission, and culture through mission-driven design communications.

Aespire's design leadership guides clients through four dimensions of communication and culture to be strategic, inspirational, relational, and aspirational. Aespire designs engaging and inspirational communications that align brand, strategy, story, and objectives with the hearts and minds of the communities an organization serves.

Aespire practices the disciplines of positioning, strategic alignment, and design thinking to help leaders raise their voice, engage their communities, and expand their influence in a digital and social world.

A graduate of Lorain County Community College and Bowling Green State University, Brian has developed deep expertise as a design professional in the disciplines of branding, positioning, design, marketing communications, digital media, and type design over the last 30 years.

Brian is the author of "Raise Your Voice: A Cause Manifesto," a guidebook for leaders to connect their mission with their audience through purpose, character, culture, and voice. The 12 strategic, inspirational, relational, and aspirational principles of the Cause Manifesto help leaders create purpose-driven culture and communications, and align their culture and communication strategy to the outcomes they are working to achieve.


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