David Frood

David Frood spent from 1991 – 2008 working with medium to large corporations as an external consultant. Projects were associated with protecting existing income, generating new income and improving sales force management and efficiencies. In 1989, when working for a multinational technology company, he became interested in why employees do not tell their employers ideas about new products, markets and improvements to process.

As a result of studying this within many corporations over two decades he wrote “The Thinking Corporation” (2008). This book was then translated into a corporate change program that directly addresses the capacity of an organization to innovate through capturing, evaluating and implementing employee-generated ideas. “Steps to becoming A Thinking Corporation” (2014) is a summary of how to transform any organization into A Thinking Corporation, where all people have the opportunity to contribute towards results and be rewarded accordingly.






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