Drew Neisser

Drew Neisser is founder and CEO of Renegade, the NYC-based marketing agency that helps CMO’s find innovative ways to cut through. Drew is a recognized authority on non-traditional marketing techniques, having won innumerable awards for creativity and campaign effectiveness. He is the author of a new book, “The CMO’s Periodic Table: A Renegade’s Guide to Marketing” that features insights from 64 marketing luminaries. Ranked among “50 Thought Leaders over 50” in 2015 and 2014 by Brand Quarterly, Drew is a prolific blogger for a long list of online publications including Forbes, FastCompany, MediaPost, CMO and more. He has interviewed over 150 top marketers in the last few years, many of whom have been featured in his CMO of the Week column on Social Media Today. A frequent speaker at industry events, Drew’s been a featured expert on ABC’s Nightline and CNBC. Drew’s creative accomplishments include naming and launching the Toughbook for Panasonic, conceiving the award-winning HSBC BankCab program, developing PerkZone for Time Warner Cable, dreaming up the Panasonic TrafficCam and writing numerous taglines. These include “Where Family Comes First.” for Family Circle Magazine, “Like Money. Only MAGIC.” for Magic by Magic Johnson prepaid MasterCard, “Fire things up,” for Toasted Head wine and “Great tech support. Good karma.” for iYogi.

 





Featured Topics