Winning Customers by Digitally Transforming Customer Engagement

Gaurav Bhalla

In every field—from the most routine, such as ordering lunch, to the most involved, such as health care—digital information and interaction technologies are transforming the way businesses engage and deliver value to customers. Today’s market leaders don’t wait for customers to come to them, they win customers by meeting customers where they are in their decision journeys, using the power of 24x7 digital technologies. This enables market leaders to deliver value to customers when they want it, how they want it, and where they want it, making digital transformation of customer value and engagement a powerful growth engine, and a sustainable source of competitive advantage.

This Cast is an engaging and interactive conversation with “customer-first thinking” expert, Gaurav Bhalla. It will draw on his thought leadership and his extensive 30+ years of global experience.

Clients can expect the following benefits from the program:

- Customized content: an upfront 30-minute discovery and design call to ensure that the content is relevant and tailored to client’s specific needs
- Concrete and relevant examples and case-studies, so participants can learn how other companies are digitally transforming customer experience and engagement
- Discussion of customer journeys and key digital transformation tactics and strategies
- Next steps and road map for moving forward

Additionally, all participants will receive a Free Flipbook, “Winning Customers by Digitally Transforming Customer Engagement,” to serve as a post-program reference and refresher resource.

What You Get

The magic is in the details. Unless stated otherwise above, your videocast will:
* Last up to one hour
* Allow for up to 200 connections into the Cast (a connection is a login from a unique location)
* Include the two-way video experience (including interactive HD streaming video and audio) and dedicated support

Special Requests

Any additional options available for this Cast are shown below. If you don't see the option you'd like, add your special request during checkout.



Dr. Gaurav Bhalla is an entrepreneur, consultant, educator, author, and speaker, who is dedicated to helping companies and individuals Learn, Act, and Grow. Currently the CEO of Knowledge Kinetics, he has held senior positions at Richardson Vicks, Nestle, and TNS Worldwide, and has 35+ years of global experience – over 30 different countries – in the fields of Leadership, Innovation, Strategy, and Marketing. He has worked with both large and small, and for-profit and not-for-profit companies in a variety of sectors. A small sampling of his clients in these sectors include Capital One, Bank of America, Audi, Deloitte, Sprint, Hershey, Marriott, and Heinz.

Active in executive education since 1985, Gaurav has also designed and delivered customized Executive Education programs in leading universities and business schools, such as Georgetown, Duke, University of Maryland, GIBS-South Africa, and Indian School of Business.

He’s published in both business and literature. In the field of business, his leading edge thinking is reflected in his HBR article, “Rethinking Marketing,” and his book, “Collaboration and Co-Creation: New Platforms for Marketing and Innovation.” His new book on Leadership, “Awakening A Leader’s Soul: Learnings Through Immortal Poems,” is due for launch in May 2017.

As a recognition of his skills, reputation, and extensive experience, he won the “2016 Executive Education Specialist of the Year” award, presented by Corporate Vision, a UK-based global media company. 

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Winning Customers by Digitally Transforming Customer Engagement