Joy Mayer

After almost 20 years as a working journalist and 12 as an accidental academic, Joy is now a full-time engagement strategist. She helps other journalists, students and organizations grow their understanding of audience strategies and measurement of success.

Joy regularly speaks, trains and consults on topics like:

  • audience engagement
  • audience development
  • identifying and connecting with specific audiences for specific brands, verticals or projects
  • social media strategies
  • measuring impact
  • participatory culture
  • transforming digital publications
  • workplace processes and organizational culture

Mayer recently left her job as the Director of Community Outreach at the Columbia Missourian, the community newspaper run by faculty and staffed by students at the Missouri School of Journalism. For the 12 years she was there, she was also a professor at the Missouri School of Journalism, where she taught a number of topics including Participatory Journalism, Multimedia Planning and Design, and News Design.

Joy is an experimenter, an optimist and a change agent.



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