New Rules for Tech Vendors: How the SMB Buying Journey Is Changing

Laurie McCabe

This program provides key dynamics reshaping the buying behavior of small and medium business decision makers to help vendors fine tune their strategies to market, sell and serve SMBs.

What You Get

The magic is in the details. Unless stated otherwise above, your videocast will:
* Last up to one hour
* Allow for up to 200 connections into the Cast (a connection is a login from a unique location)
* Include the two-way video experience (including interactive HD streaming video and audio) and dedicated support

Special Requests

Any additional options available for this Cast are shown below. If you don't see the option you'd like, add your special request during checkout.


$4,025.00

Details

Laurie McCabe brings more than 20 years of experience in the IT industry to her current role at SMB Group. Laurie has built widespread recognition for her insights into how small and medium businesses (SMBs) learn about, select and use technology solutions to help run their businesses more effectively and profitably.

Prior to SMB Group, Laurie worked in analyst roles as Vice President of SMB Insights & Solutions at AMI-Partners; and Vice President at Summit Strategies, where her original research of the emerging cloud computing model earned her broad recognition as a thought leader in this area. L

Laurie has earned widespread recognition for her insights into small and medium business (SMB) technology adoption, requirements and challenges. She is a 2015, 2014, 2013, 2012 and 2011 Small Business Influencer Awards and has been named a Top 200 Thought Leaders in Big Data & Analytics by Analytics Week. Laurie blogs often and over 13,000 people follow her on Twitter.

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New Rules for Tech Vendors: How the SMB Buying Journey Is Changing

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$4,025.00

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