A Conversation about Consumer Behavior: Why Do Your Customers Buy (Or Why They Don't)

Michael Solomon

Michael “wrote the book” on understanding consumers. Literally. Hundreds of thousands of business students have learned about Marketing from his books including “Consumer Behavior: Buying, Having, and Being” – the most widely used book on the subject in the world.

Michael’s mantra:  People don’t buy products because of what they do. They buy them because of what they mean. He advises global clients in leading industries such as apparel and footwear (Calvin Klein, Levi Strauss, Under Armour, Timberland), financial services and e-commerce (eBay, Progressive), CPG (Procter & Gamble, Campbell’s), retailing (H&M), sports (CrossFit, Philadelphia Eagles), manufacturing (DuPont, PP&G), and transportation (BMW, United Airlines) on marketing strategies to make them more consumer-centric.

What does your brand mean to your customers? In this hour-long conversation, Michael will help you to answer this question.  He’ll address such issues as:

- How and to what extent does your brand resonate with the consumers that buy and use your brand?
- How do customers learn about, evaluate, and choose among brand options, and how can you influence this process?
- How can you reach shoppers who are tuning out traditional marketing messages as they search for value in a challenging economy?

What You Get

The magic is in the details. Unless stated otherwise above, your videocast will:
* Last up to one hour
* Allow for up to 200 connections into the Cast (a connection is a login from a unique location)
* Include the two-way video experience (including interactive HD streaming video and audio) and dedicated support

Special Requests

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$1,475.00

Details

Michael R. Solomon “wrote the book” on understanding consumers. Literally. Hundreds of thousands of business students have learned about Marketing from his books including “Consumer Behavior: Buying, Having, and Being”—the most widely used book on the subject in the world.

Michael is often asked to provide briefings to global executive teams who want significant increases in their bottom line and who understand that’s accomplished by a deeper connection with their customers.

He advises global clients in leading industries such as apparel and footwear (Calvin Klein, Levi Strauss, Under Armour, Timberland), financial services and e-commerce (eBay, Progressive), CPG (Procter & Gamble, Campbell’s), retailing (H&M), sports (Philadelphia Eagles), manufacturing (DuPont, PP&G) and transportation (BMW, United Airlines) on marketing strategies to make them more consumer-centric. He regularly appears on television shows including The Today Show, Good Morning America, and CNN to comment on consumer issues, and he is frequently quoted in major media outlets such as The New York Times, USA Today, Adweek and Time.

As a Professor of Marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia) and an industry consultant, Michael combines cutting-edge academic theory with actionable real-world strategies. He helps managers get inside the heads of their customers so they can anticipate and satisfy their deepest and most pressing needs—today and tomorrow.

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A Conversation about Consumer Behavior: Why Do Your Customers Buy (Or Why They Don't)

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$1,475.00

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