Earthshaking Trends: What You Need To Know NOW About Keeping Your Top Consumers

Michael Solomon

For years, marketers put customers into tidy little boxes, such as age, income, or gender groups. Consumers don’t like boxes! Fundamental categories that form the bedrock of marketing strategy and customer insights simply no longer exist. You need to understand the new landscape of consumer behavior before the earth shifts on its axis again.

The top earthshaking trends that will dramatically change how you think about your customers:

- How consumers plug into a “hive mind” that tells them what to buy
- Why “offline” versus “online” marketing strategies are useless
- How bodies are product delivery platforms
- Why yesterday’s customer is today’s subcontractor
- How you play at work and work at play
- Why your customers want to rent what you sell rather than own it

Key Takeaways:

- Understand why well-accepted ways of thinking about consumer behavior are obsolete
- Identify marketing opportunities by exploring new formats and venues to engage with your customers
- Boost engagement by partnering with your customers as they actively use your products to express their self-identities

Industries: retail, CPG, fashion (apparel, jewelry, cosmetics, home furnishings), automotive, financial services

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Michael R. Solomon “wrote the book” on understanding consumers. Literally. Hundreds of thousands of business students have learned about Marketing from his books including “Consumer Behavior: Buying, Having, and Being”—the most widely used book on the subject in the world.

Michael is often asked to provide briefings to global executive teams who want significant increases in their bottom line and who understand that’s accomplished by a deeper connection with their customers.

He advises global clients in leading industries such as apparel and footwear (Calvin Klein, Levi Strauss, Under Armour, Timberland), financial services and e-commerce (eBay, Progressive), CPG (Procter & Gamble, Campbell’s), retailing (H&M), sports (Philadelphia Eagles), manufacturing (DuPont, PP&G) and transportation (BMW, United Airlines) on marketing strategies to make them more consumer-centric. He regularly appears on television shows including The Today Show, Good Morning America, and CNN to comment on consumer issues, and he is frequently quoted in major media outlets such as The New York Times, USA Today, Adweek and Time.

As a Professor of Marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia) and an industry consultant, Michael combines cutting-edge academic theory with actionable real-world strategies. He helps managers get inside the heads of their customers so they can anticipate and satisfy their deepest and most pressing needs—today and tomorrow.

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Earthshaking Trends: What You Need To Know NOW About Keeping Your Top Consumers