This is NOT Just a Game: Gamification and Marketing Strategy

Michael Solomon

Did you know:

-U.S. consumers spend almost $2 billion per year on virtual goods that exist only in games and other online platforms. That’s right, $2 billion to buy goods that don’t exist.
-More than 1.5 billion people worldwide regularly visit at least one virtual world.
-American teenagers spend more than nine and a half hours per day interacting with a screen (smartphone, tablet, TV).

Today, games are serious business.

Gamification strategies turn routine behaviors into engaging experiences and can effectively boost participation in everything from sales promotions, to an internal branding effort, to a marketing research project.

Learn about exciting, interactive environments that sync with the Millennial mindset. Elements of these strategies are effective and easy to implement—and are surprisingly affordable, even for small to medium-size businesses.

This overview will focus on how to create and leverage gamification principles for your marketing strategy to engage your customers and achieve greater ROI, harness customers’ enthusiasm for new product development, motivate your employees, and empower your sales force.

Key Takeaways:

- Leverage gamification principles for your marketing strategy to engage your customers and achieve greater ROI – using simple techniques that even small businesses can apply
- Learn how to reward customers for providing crucial feedback about your products and messages
- Boost internal engagement by motivating employees to act as brand ambassadors

Industries: Retail, financial services, hospitality, fashion (apparel, jewelry, cosmetics, home furnishings), CPG

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Michael R. Solomon “wrote the book” on understanding consumers. Literally. Hundreds of thousands of business students have learned about Marketing from his books including “Consumer Behavior: Buying, Having, and Being”—the most widely used book on the subject in the world.

Michael is often asked to provide briefings to global executive teams who want significant increases in their bottom line and who understand that’s accomplished by a deeper connection with their customers.

He advises global clients in leading industries such as apparel and footwear (Calvin Klein, Levi Strauss, Under Armour, Timberland), financial services and e-commerce (eBay, Progressive), CPG (Procter & Gamble, Campbell’s), retailing (H&M), sports (Philadelphia Eagles), manufacturing (DuPont, PP&G) and transportation (BMW, United Airlines) on marketing strategies to make them more consumer-centric. He regularly appears on television shows including The Today Show, Good Morning America, and CNN to comment on consumer issues, and he is frequently quoted in major media outlets such as The New York Times, USA Today, Adweek and Time.

As a Professor of Marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia) and an industry consultant, Michael combines cutting-edge academic theory with actionable real-world strategies. He helps managers get inside the heads of their customers so they can anticipate and satisfy their deepest and most pressing needs—today and tomorrow.

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This is NOT Just a Game: Gamification and Marketing Strategy