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Dr. Pete Foley is an innovation guide and consultant who specializes in applying insights from psychology, perceptual science and behavioral economics to create WOW! innovations.
He combines 10 years experience studying the psychology behind the 'Ah Ha' moment, with 25 years as a serial innovator and consultant at Procter & Gamble that resulted in over 100 granted or published patents. He has extensive experience innovating consumer goods products, packages, retail and marketing strategies, designing and placing research, and leading multidisciplinary global teams. He also brings experience from the pharmaceutical and oil industries and as a biomimicry practitioner to create a broad platform of experience from which to launch innovative ideas.
He is an experienced speaker, blogger, and facilitator of innovation and design thinking workshops. He maintains an extensive network with academic leaders in various fields of psychology and perceptual science, and is highly experienced in collaborating and applying insights from these fields to create practical innovations. He has a strong technical background, holds a PhD in Chemistry, but combines this with strong creative and artistic skills as an exhibited and published artist and photographer, and extensive experience as a performing musician. This ability to blend science an art provides a unique framework for catalyzing innovation that appears to both the heart and the analytical mind.