Co-Creation: Understanding your customers better than they understand themselves to drive innovation

Diana Kander

Some companies don't just have customers, they have raving fans who love to broadcast their loyalty and admiration to anyone who will listen. How can established companies create this level of excitement and passion around their products/services? This highly interactive presentation will show you how to achieve deep customer empathy and produce products and services that not only satisfy but delight your customers.

Key Outcomes & Takeaways:
- Understand the psychological barriers that keep most companies from getting honest answers from customers
- Learn how to interview customers to understand them better than they understand themselves and reveal truths about what they really think of your company
- Learn how to significantly reduce the risk of new products/services affecting customer loyalty

What You Get

The magic is in the details. Unless stated otherwise above, your videocast will:
* Last up to one hour
* Allow for up to 200 connections into the Cast (a connection is a login from a unique location)
* Include the two-way video experience (including interactive HD streaming video and audio) and dedicated support

Special Requests

Any additional options available for this Cast are shown below. If you don't see the option you'd like, add your special request during checkout.


$15,650.00

Details

A refugee of the Soviet Union, Diana Kander entered America as an eight-year old resident of subsidized housing in Brooklyn, New York. By the time she was an American citizen, she had perfected her skills as a capitalist – selling flea market goods to grade school classmates at a markup.

Today, Diana is a successful entrepreneur, having founded and sold a number of ventures, and a Senior Fellow at the Ewing Marion Kauffman Foundation, the largest non-profit in the world dedicated to entrepreneurship and education. A Georgetown-educated attorney who left a successful practice to launch her first company, Diana draws on her experience as a founder, investor, and academic to design and implement curriculum in educational institutions and the private sector.

A sought-out public speaker, consultant and writer, Diana has advised startup founders and Fortune 500 executives on her methodology for launching customer-focused products and services. Diana is the author of All In Startup, a New York Times Best-selling novel outlining lessons for launching successful products through a story of a struggling entrepreneur making his way through the World Series of Poker. 

Diana lives in Columbia, Missouri with her high school sweetheart/best friend/husband, Jason, and their awesome son, True.

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Co-Creation: Understanding your customers better than they understand themselves to drive innovation

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$15,650.00

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