Come to Your Senses to Connect with Customers: Sensory Marketing

Michael Solomon

Welcome to the new era of sensory marketing, where companies think carefully about the impact of sensations on our product experiences. From hotels to carmakers to brewers, companies recognize that our senses help us decide which products appeal to us—and which ones stand out from a host of similar offerings in the marketplace. These strategies range from olfactory branding that creates a signature scent for a product or service to dazzling and interactive augmented reality experiences. Join Michael as he takes a closer look at how some smart marketers use our sensory systems to create a competitive advantage.

Key Takeaways:

- Identify new ways to break through promotional clutter
- See examples of marketers that have successfully used non-visual messages to communicate brand identity
- Explore how emerging technologies like augmented reality can give you a competitive advantage

Industries:  retail, hospitality, financial services, fashion (apparel, jewelry, cosmetics, home furnishings)

Buy the Book

What You Get

The magic is in the details. Unless stated otherwise above, your videocast will:
* Last up to one hour
* Allow for up to 200 connections into the Cast (a connection is a login from a unique location)
* Include the two-way video experience (including interactive HD streaming video and audio) and dedicated support

Special Requests

Any additional options available for this Cast are shown below. If you don't see the option you'd like, add your special request during checkout.



Michael R. Solomon “wrote the book” on understanding consumers. Literally. Hundreds of thousands of business students have learned about Marketing from his books including “Consumer Behavior: Buying, Having, and Being”—the most widely used book on the subject in the world.

Michael is often asked to provide briefings to global executive teams who want significant increases in their bottom line and who understand that’s accomplished by a deeper connection with their customers.

He advises global clients in leading industries such as apparel and footwear (Calvin Klein, Levi Strauss, Under Armour, Timberland), financial services and e-commerce (eBay, Progressive), CPG (Procter & Gamble, Campbell’s), retailing (H&M), sports (Philadelphia Eagles), manufacturing (DuPont, PP&G) and transportation (BMW, United Airlines) on marketing strategies to make them more consumer-centric. He regularly appears on television shows including The Today Show, Good Morning America, and CNN to comment on consumer issues, and he is frequently quoted in major media outlets such as The New York Times, USA Today, Adweek and Time.

As a Professor of Marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia) and an industry consultant, Michael combines cutting-edge academic theory with actionable real-world strategies. He helps managers get inside the heads of their customers so they can anticipate and satisfy their deepest and most pressing needs—today and tomorrow.

Write Your Own Review

Only registered users can write reviews. Please log in or register

Product Tags

Product Questions

No questions yet. Be the first to ask the question!

Featured Topics

Come to Your Senses to Connect with Customers: Sensory Marketing