Content Marketing: How To Start Your Content Marketing Mission

Robert Rose
Any successful content marketing plan - starts with a codified, realistic and achievable strategy that is clear, powerful and will actually move the needle. Let's take real, actionable first steps toward creating that for our business. In this 90 minute intensive session, we'll walk through different types of strategies, how to start - where to identify the opportunities - and then actually walk through the steps needed to create that documented strategy that we can use to start our process. This session is for intermediate content marketers who understand what content marketing is, but are looking to take the next actionable steps in their business.

What You Get

The magic is in the details. Unless stated otherwise above, your videocast will:
* Last up to one hour
* Allow for up to 200 connections into the Cast (a connection is a login from a unique location)
* Include the two-way video experience (including interactive HD streaming video and audio) and dedicated support

Special Requests

Any additional options available for this Cast are shown below. If you don't see the option you'd like, add your special request during checkout.


$3,375.00

Details

As storyteller, workshop facilitator and trusted advisor, Robert has helped develop content marketing and customer experience strategies for large companies such as Oracle, The Bill And Melinda Gates Foundation, Allstate Insurance, Staples, Hewlett Packard, AT&T, Petco and UPS.

As an author, Robert’s highly acclaimed book Experiences: The 7th Era Of Marketing has been called a “treatise, a call to arms and a self-help guide” for “creating the experiences that consumers will fall in love with.” He co-hosts the podcast This Old Marketing with Joe Pulizzi, which is a top twenty marketing podcast on iTunes. Robert’s book with Joe, Managing Content Marketing, is widely considered the “owner’s manual” of the content marketing process. It’s been translated into multiple languages and spent two weeks as a top ten marketing book on Amazon.com since its debut in 2011.

With more than 15 years of experience keynoting with groups of all sizes about how content and technology can positively affect your business results, Robert’s style has been described as “incredibly personable”, “engaging” and “challenging you to think differently” about the practice of marketing.

From facilitating workshops, to full day educational programs, keynotes, event hosting, panel moderation and even on-camera interviews, Robert’s passion for marketing, and humor always shines through.

Speaking anywhere from 30-40 times per year, Robert has taken the stage in more than a dozen countries across the world.

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Content Marketing: How To Start Your Content Marketing Mission

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$3,375.00

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