Generation Z Explained: How to engage the next generation of consumer (For over 25 Participants)

Kelly Lovell

To stay on top of the market you need to stay current and anticipate what's next. With Baby Boomers retiring and Millennials being the most studied generation to date, market leaders need to turn to the next generation: Generation Z.

In less than 5 years they will be the largest group of consumers worldwide and 30 million young employees from Generation Z will have joined the workforce.

Unlike their predecessors, Generation Z don't resonate with traditional marketing and career ideals. They are fiery, driven, passionate and determined to carve their own career paths.

Audience participation is a minimum of 26 Castmembers for this program. For an audience smaller than 26, please see our other program offering: GenZ Explained, Genie Breakout.

What You Get

The magic is in the details. Unless stated otherwise above, your videocast will:
* Last up to one hour
* Allow for up to 200 connections into the Cast (a connection is a login from a unique location)
* Include the two-way video experience (including interactive HD streaming video and audio) and dedicated support

Special Requests

Any additional options available for this Cast are shown below. If you don't see the option you'd like, add your special request during checkout.



Kelly Lovell is a 14 time award-winning entrepreneur and speaker sought by industry leaders for her expertise regarding social innovation, generation gaps, marketing, entrepreneurship and youth mobilization. She is currently a two-time TEDx speaker, the Executive Producer and Host of YOU Effect TV, and the CEO to Lovell Corporation, under which she manages five brand portfolios.

From mobilizing volunteerism projects to harnessing media for social good and globally inspiring crowds of youth, Kelly is committed to bridging the gap between youth, business, and community: Her portfolio, The Kelly Effect, is an award-winning motivational speaking and consulting firm where Kelly serves as a Youth Expert and Marketing Consultant. Here, she helps Fortune 500 companies create positive relationships with their young employees and markets. Through her multimedia portfolio, YOU Effect, Kelly produces media projects including film, celebrity interviews and periodic publications focused on inspiring youth. My Effect, Kelly's tech startup, uses patent-pending software that can automatically measure social impact. Launching in 2016, My Effect will use this software to power a mobilization platform that enables people and organizations to take action and track their positive effect.

In 2015, Kelly’s most broadcasted keynote, “Achieving Success While Staying True to Who You Are,” played in 550 cities, 20 universities, and left one million social media impressions online

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Generation Z Explained: How to engage the next generation of consumer (For over 25 Participants)