How Companies Can Support Women's Ambition for Increased Profit and Diversity

Bonnie Marcus
Companies today are exploring ways to attract and retain their female talent. Savvy companies realize that it is critical to tap into this talent pool for increased business profits. And yet women are opting out or losing their passion and engagement for the work. So how do organizations understand what women want and need to be successful?

In this presentation, Bonnie draws from her extensive research on women and ambition to inform companies on how to best support their female talent. She helps organizations better understand women and their ambition, how that varies by age, ethnicity, and upbringing, and offers practical solutions for how to support and manage their ambition over time.

What You Get

The magic is in the details. Unless stated otherwise above, your videocast will:
* Last up to one hour
* Allow for up to 200 connections into the Cast (a connection is a login from a unique location)
* Include the two-way video experience (including interactive HD streaming video and audio) and dedicated support

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Award winning entrepreneur and Forbes and Business Insider contributing writer, Bonnie Marcus, M.Ed., assists professional women to successfully position and promote themselves to advance their careers, and consults with companies to retain and support their female talent. Her latest book, The Politics of Promotion: How High Achieving Women Get Ahead and Stay Ahead (Wiley, 2015), provides a road map for women to navigate the complexities of their workplace to get the promotion they deserve. With 20+ years of sales and management experience, Bonnie’s extensive business background includes CEO of a ServiceMaster company and VP of Sales at Medical Staffing Network and two others national companies in the healthcare and software industries. She has held executive positions in startup companies and Fortune 500 companies. Bonnie started her corporate career at an entry level position and worked her way up to the top of a national company by using her savvy promotion and relational skills. As president and founder of Women’s Success Coaching, Bonnie has conducted extensive research on women and ambition which is the foundation for assisting companies to manage and support women’s leadership initiatives.

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How Companies Can Support Women's Ambition for Increased Profit and Diversity