How to Gain the Competitive Advantage in Selling

Tony Alessandra
Selling today requires creating long-term customers rather than one-shot sales. It has evolved from a transaction mentality to building relationships; from persuading and telling to problem-solving and helping; from low-price selling to value-added selling. In this dynamic program, Tony shows audiences how to move beyond traditional selling to Collaborative Selling by practicing the key skills that turn the customer's perception of the salesperson from a peddler to a solution consultant.

What You Get

The magic is in the details. Unless stated otherwise above, your videocast will:
* Last up to one hour
* Allow for up to 200 connections into the Cast (a connection is a login from a unique location)
* Include the two-way video experience (including interactive HD streaming video and audio) and dedicated support

Special Requests

Any additional options available for this Cast are shown below. If you don't see the option you'd like, add your special request during checkout.


$3,375.00

Details

Dr. Alessandra has a street-wise, college-smart perspective on business, having been raised in the housing projects of NYC to eventually earning his PhD in marketing in 1976 from Georgia State University. Tony is CEO of Assessments 24x7 LLC, a company that offers a variety of online assessments, including the widely used DISC profile, the Hartman HVP, Motivators (Values/PIAV) assessment, and several 360º effectiveness assessments. He is also a prolific author with 30 books translated into over 50 foreign language editions and is featured in over 100 audio/video programs and films. He was inducted into the NSA Speakers Hall of Fame in 1985. In 2010-2014, he was selected 5 times as one of the Speakers.com Top 5 Sales/ Marketing/ Customer Service Speakers; was elected into the inaugural class of the Top Sales World Sales Hall of Fame; and in 2012, he was voted one of the Top 50 Sales & Marketing Influencers.

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How to Gain the Competitive Advantage in Selling

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