How to Hack Your Brain: A User's Manual and Cheat Sheet Based on Neuroscience Facts

Susana Martinez-Conde

Illusions are intrinsic to our perception and thought processes: in a very real sense, we are our illusions. Prof. Martinez-Conde will not teach you to, or tell you that you can, overcome your misperceptions. In most instances, you cannot. Yet, understanding our cognitive and perceptual failures is very helpful. Not only to improve our self-knowledge, but also because illusions give us a great, and previously underused opportunity: to apply the same loopholes that our brain uses to shortcut and circumvent reality, to trick ourselves into living the lives we wish to be living.

Prof. Martinez-Conde will discuss not only the illusions that we regularly fall for, but especially the illusory tools that we can use to fool our brains into doing what we want. Did you know that the success of romantic relationships is inversely related to the objectivity of both partners? Or that clinically depressed patients are realists, whereas mentally healthy people are unreasonably optimist in games of chance? Or that you can use your emotional responses, intentionally, to hijack your attentional system and stop negative or recurrent thoughts in their tracks? This is knowledge that we can use to hack our own brains and beat them at their own game.

Prof. Martinez-Conde will provide viewers with both the neuroscience facts and the practical know-how to implement these and many other brain hacks in their everyday business and personal lives. Prof. Martinez-Conde is available for pre-cast calls to personalize the cast.

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Professor Susana Martinez-Conde is a neuroscientist, author and speaker. She is a Professor of Ophthalmology, Neurology, and Physiology & Pharmacology at the State University of New York (SUNY) Downstate Medical Center, where she studies various aspects of cognitive and perceptual neuroscience. She directed laboratories previously at the Barrow Neurological Institute in Phoenix and University College London in the UK. She received her postdoctoral training from the Nobel Laureate Prof. David Hubel at Harvard Medical School, where she was later an Instructor in Neurobiology.

Prof. Martinez-Conde's research has been featured in The New York Times, The Boston Globe, Wired, The Chicago Tribune, The Wall Street Journal, The LA Chronicle, Der Spiegel, US News and World Report, New Scientist, The New Yorker, New York Magazine, Men’s Health Magazine, Nature magazine, Science magazine, etc. Her radio and TV appearances have included Public Radio International, National Public Radio, PBS, National Geographic’s StarTalk, Nova:scienceNow (Season Opener 2011), The Science Chanel, The Discovery Chanel (The Daily Planet and Head Games), CBS Sunday Morning, Horizon (KAET – PBS), and hundreds of other international radio, newspaper, magazine and internet outlets.

Prof. Martinez-Conde received the Empire Innovator Award from the State of New York, in addition to the EyeTrack Award for her work with Parkinsonian patients, and the 100 Spaniards Prize. She complements her award-winning research with extensive science communication, education and public outreach. She writes frequently for Scientific American, and has a regular column in Scientific American: MIND on the neuroscience of illusion.

She is the 2014 recipient of the Science Educator Award, given by the Society for Neuroscience (40,000 members) to an outstanding neuroscientist who has made significant contributions to educating the public.

Her international bestselling book, Sleights of Mind, was published in 19 languages, distributed worldwide, listed as one of the 36 Best Books of 2011 by The Evening Standard, London, and received the Prisma Prize to the best science book of the year.

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How to Hack Your Brain: A User's Manual and Cheat Sheet Based on Neuroscience Facts