Incasting: Why Modern Businesses Must Think and Act Like Production Companies (and How to Do It)

Nate Riggs

A study by Business Insider reports that just over 86 million people in the U.S. now watch video on their mobile phones, while Cisco's Visual Networking Index projects that by 2018, video traffic will account for 79% of all consumer traffic on the web.

This change in consumer behavior is not so much a ‘trend' as it is a seismic shift that has been building momentum over the last 10 years fueled by disruptive technology. To be successful, inbound marketers must embrace the disruption and begin to think and act like media companies. In this high energy presentation, Nate Riggs will teach you the tenants of Incasting; a framework for producing media libraries that capture the attention of your ideal customers at each stage of the Buyer's Journey. Audience members will come away from this presentation with a better understanding of:

- How to formulate a results-focused media strategy that you can actually execute.
- How to select and set up a mini-studio in a spare office or conference room.
- How to brainstorm strategically-focused content ideas and map them to the customer    life cycle.
- Multiple examples, tools and technologies that will help you pull it all off.

What You Get

The magic is in the details. Unless stated otherwise above, your videocast will:
* Last up to one hour
* Allow for up to 200 connections into the Cast (a connection is a login from a unique location)
* Include the two-way video experience (including interactive HD streaming video and audio) and dedicated support

Special Requests

Any additional options available for this Cast are shown below. If you don't see the option you'd like, add your special request during checkout.



Nate Riggs is a seasoned inbound marketing strategist and the Founder and CEO of NR Media Group. He’s helped a wide range of leading brands adopt new ideas and technologies that evolve their marketing programs to meet the needs new generations of internet-savvy consumers.

Nate has delivered presentations at hundreds of industry conferences and regularly contributes to major business publications such as the Wall Street Journal, Harvard Business Review, USA Today, Chief Content Officer magazine and many others. He is also a Professional Member of the National Speakers Association.

His passion project is teaching on the marketing faculty at the Ohio University College of Business where he has built the school's first approved curriculum on inbound marketing and sales (MKT4300-100). His course produces between 180-250 inbound certified students each year. In the Spring of 2016, Nate will be working to expand the certification training to include HubSpot Certification and Practicum.

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Incasting: Why Modern Businesses Must Think and Act Like Production Companies (and How to Do It)