Inside Out Marketing: Employees as Brand Ambassadors

Daniel Lemin

Perfect for B2B and B2C audiences alike, Inside Out Marketing explores the rationale for building and cultivating a robust employee social media program that takes companies from good to great. It showcases the business case for creating employee advocacy programs, addresses key considerations in building and managing a program and creates a sense of urgency for attendees to create these programs in their own companies.

This is one of the fastest-growing and most dynamic areas of social media today, and is one of the most important topics to include in a digital marketing conference agenda.

What You Get

The magic is in the details. Unless stated otherwise above, your videocast will:
* Last up to one hour
* Allow for up to 200 connections into the Cast (a connection is a login from a unique location)
* Include the two-way video experience (including interactive HD streaming video and audio) and dedicated support

Special Requests

Any additional options available for this Cast are shown below. If you don't see the option you'd like, add your special request during checkout.



Daniel Lemin is a respected authority on the reputation industry. An early Google hire, Lemin was one of the first pioneers to realize the importance, impact, and power of online ratings and reviews on small businesses and the ongoing struggle business owners have with their online reputations. He is the author of the bestselling book Manipurated.

Lemin is an acknowledged expert on digital marketing, public relations, and reputation management and is a consultant for prominent Fortune 500 companies, including Nestle USA, Procter & Gamble, Hilton Hotels, Sony, Suzuki Motors, Munchkin, and Best Buy.

Lemin is also a senior strategist with the consulting firm Convince & Convert, a regular contributor to the Convince & Convert marketing blog, rated the number one content marketing blog in the world, and a frequent speaker at industry events and trade shows.

Lemin holds an M.A. in communications and leadership from Gonzaga University.

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Inside Out Marketing: Employees as Brand Ambassadors