Linda Cahan

Behind every show-stopping store, there are secrets. Explore everything about visual merchandising from the basic building blocks to the icing, including:

- The science and fascination of Retail Color Psychology. Sound like a genius to your customers, friends and family as well as get a better sense of what colors to use in your store and in your life - and why.

- Using Sensory Merchandising will create amazing memories of your store for customers. People want experiences more than "stuff" and using emotional and sensory techniques will help create those experiences.

- Basic Design Techniques of lighting, signage and interior and window display create the icing on your cake. These are what set you apart from your competitors. See what people are doing and get some ideas of what could work

What You Get

The magic is in the details. Unless stated otherwise above, your videocast will:
* Last up to one hour
* Allow for up to 200 connections into the Cast (a connection is a login from a unique location)
* Include the two-way video experience (including interactive HD streaming video and audio) and dedicated support

Special Requests

Any additional options available for this Cast are shown below. If you don't see the option you'd like, add your special request during checkout.



Linda Cahan, Cahan & Company has been in Visual Merchandising, Store Design and Display for her entire career. Her experience includes visual merchandising and design for traditional department stores, specialty stores of all sizes and types, and large corporations. She has worked with all types of merchandise and welcomes the challenge of adding new categories to her expertise.

Linda’s strengths include all aspects of visual merchandising and display as well as training staff in each discipline through seminars, workshops, walk throughs, hands-on sessions and manuals. She conducts visual audits/evaluations of all types of stores and malls to help retailers or mall managers improve their image and sales.

Linda has written custom visual standards manuals for many companies including Saks Fifth Avenue, Lancôme Cosmetics, American Express, Singer, United Rentals, The Bowling Proprietors Association of America, Taubman, Alamar Unifroms and three large retail companies in South America – Totto and Armi Studio in Colombia and RORI in Venezuela.

Linda taught at Parsons School of Design in NYC for 12 years and at The Art Institute of Portland for 6 years. She has authored three books on visual merchandising and has written over 500 columns for B-to-B retail magazines.

Linda, originally from NYC & CT lives very near Portland, OR.

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