Leveraging Social Leadership for Competitive Advantage

Mark Babbitt
Social media was once seen as a fad. A distraction. Today, however, we know it as a catalyst for change. "Social" is no longer just another way to communicate, it is a mindset. Social is now how we collaborate, innovate, compete, build teams - and lead.

Gone are the days where a leader was expected to be autocratic, loud, decisive and have all the answers. Today's best leaders have rejected these Industrial Age "best practices" and have embraced active listening, relentless giving, relationship building and providing actionable inspiration.

Welcome to the Social Age. Welcome to social leadership.

After completing the social leadership program, attendees will:

-Be able to transition from an Industrial Age leader to a Social Age leader - a "blue unicorn" - ready to thrive in the hyper-connected economy

-Understand the mindset, competencies and general strategies required to leverage social leadership and build a human-centered business model

-Learn the importance of building human-to-human relationships with employees, customers, candidates, vendors and stakeholders

-Possess the skills required to lead by example

-Share, listen and interact with employees and customers to drive business outcomes

-Inspire employees to become company champions, and develop customers into brand ambassadors

By the end of the program, participants will:

-Be able to articulate the value of "going social" to employees and customers

-Embrace the Social Age with a greater sense of confidence and competence

-Enthusiastically incorporate a social mindset in digital-based communications, and marketing and sales functions, while enabling their talent acquisition teams to build a socially-enabled team

What You Get

The magic is in the details. Unless stated otherwise above, your videocast will:
* Last up to one hour
* Allow for up to 200 connections into the Cast (a connection is a login from a unique location)
* Include the two-way video experience (including interactive HD streaming video and audio) and dedicated support

Special Requests

Any additional options available for this Cast are shown below. If you don't see the option you'd like, add your special request during checkout.



Mark is the co-author of the Amazon best-seller A World Gone Social: How Companies Must Adapt to Survive. His work can also be found in Harvard Business Review, Inc.com, Huffington Post, Bloomberg News, The Muse and many more publications. An in-demand speaker and mentor, Mark has been named as a “Top 100 Leadership Speaker” and “Top 50 Leadership Innovator” by Inc. and one of the “25 Twitter Accounts Every Entrepreneur Should Follow" by Business News Daily. Mark is the Founder and CEO of YouTern, a community that enables young talent to become highly employable. Mashable calls YouTern a “Top 5 Online Community for Starting Your Career” and Forbes has repeatedly named YouTern a “Top Website for Your Career.” Mark also serves as the President of Switch and Shift, a site that champions social leadership, and is a founder of ForwardHeroes.org which launches in 2016 to help our military veterans transition successfully into civilian careers.

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Leveraging Social Leadership for Competitive Advantage