Measuring Content Marketing ROI

Suzanne Baran
The Internet continually changes the way we share and consume information and this has a major impact on marketing. Companies that are mired in silo-ed business models need to find ways to become collaborative and nimble. More businesses are learning how to effectively reach consumers via the Internet, to engage with them in new and creative ways. Adaptive businesses have found success in creating a digital footprint by publishing original content. This does NOT mean planting advertisements throughout external content. Savvy digital marketing tactics offer branding and audience growth. You will learn:

* The top content marketing trends to dominate 2017

* Why digital marketing knowledge is critical

* Why content is at the forefront of digital strategy

* How to evangelize the importance of content marketing for your brand, product, service, or sector

* Tips and tricks of the trade

What You Get

The magic is in the details. Unless stated otherwise above, your videocast will:
* Last up to one hour
* Allow for up to 200 connections into the Cast (a connection is a login from a unique location)
* Include the two-way video experience (including interactive HD streaming video and audio) and dedicated support

Special Requests

Any additional options available for this Cast are shown below. If you don't see the option you'd like, add your special request during checkout.



With more than 18 years of experience (15 in digital), Suzanne Baran has led and executed digital marketing, content strategy, product strategy, and platform migrations using business analysis and creative thinking for some of the world's most beloved brands and small businesses. She helps brands become better, more efficient "publishers."

In 2010, Suzanne co-created the content strategy department at Level/Rosetta. Within 5 years, she established content strategy offerings and services for AT&T Ad Solutions, Saatchi & Saatchi, Phelps, Fire Station (Roll Global), Brighter Collective, and Single Grain. 

Suzanne was recently named #4 of The 100 Tech and Women Business Speakers You Need at Your Next Event and has worked with AT&T, MGM Grand, intel, Cisco, Fiji Water, POM Wonderful, Yahoo!, Sony, Skype, Scottrade, SoCalGas, Toyota, California Psychics, FOX, Loma Linda Medical, The Hollywood Reporter, Accenture, Participant Media (and many more). 

She helps brands become better, more efficient "publishers."

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Measuring Content Marketing ROI