Neuromarketing: Understanding the Buy Button Inside the Brain

Patrick Renvoise

In this presentation Patrick will reveal how your customers use their brain to make buying decisions.

You will learn the importance and the role of the Reptilian Brain in decision making. NeuroMap is supported by the work of Daniel Kahneman (2002 economy Nobel prize winner) who concluded "System 1—The Reptilian Brain—always win".

During this unique program you will:
- realize that traditional marketing doesn't work because it focuses on self-reported feedback from System 2 (the neocortex)
- experience the difference between System 1 and System 2
- learn that because the reptilian is the oldest structure in the brain, only six forms of information (or stimuli) can reach it
- understand the three steps: PAIN, CLAIM, GAIN that will help you scientifically maximize your probability to sell

What You Get

The magic is in the details. Unless stated otherwise above, your videocast will:
* Last up to one hour
* Allow for up to 200 connections into the Cast (a connection is a login from a unique location)
* Include the two-way video experience (including interactive HD streaming video and audio) and dedicated support

Special Requests

Any additional options available for this Cast are shown below. If you don't see the option you'd like, add your special request during checkout.



Patrick Renvoise is the Co-Founder & Chief Neuromarketing Officer of SalesBrain.

Patrick spent two years researching and formalizing a science-based persuasion model: NeuroMAP™. This unique award winning methodology has been used for the past 14 years to help over 6,000 companies worldwide scientifically CAPTURE, CONVINCE AND CLOSE more business.

Prior to founding SalesBrain with his partner Dr. Christophe Morin, Patrick was in charge of Business Development first at Silicon Graphics then as Executive Director of Business Development at LinuxCare. In the course of closing over $3B of business transactions and selling multi-million-dollar super-computers to NASA, Boeing, Shell, Canon, BMW, Airbus and more, Patrick met with some of the smartest people on earth and became fascinated by how the human brain processes decision. This started his scientific quest to NeuroMAP™, the buy button inside the brain.

Patrick received a Masters in Computer Science from the National Institute of Applied Sciences (Lyon, France).


In 2008 Patrick received the Vistage world’s largest CEO membership organization “Above and Beyond” speaker award; In 2009 NeuroMAP received the “Next big thing in marketing” award from the American Marketing Association. In 2011 and 2014 SalesBrain received the “Innovation Research Distinction” Award from the Advertising Research Foundation.

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Neuromarketing: Understanding the Buy Button Inside the Brain