The Innovation Race: Building a culture for sustainable innovation

Gaia Grant

Why do some countries, companies, and cultures race ahead while others struggle? The Innovation Race takes readers on a lively global adventure to explore the state of innovation around the world today, and to identify how to create a sustainable and purpose-driven innovation culture. The 4-key paradoxical pairings identified by research that need to be negotiated are identified, and the “polar positioning technique” is introduced as a way of successfully navigating these challenges. Economists have found that up to 80% of growth comes from innovation, so creating a sustainable culture that supports innovation will be critical for sustainable growth.



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Gaia Grant is the MD of Tirian International Consultancy, a sought-after communicator and consultant, and the co-author of “The Innovation Race" and "Who Killed Creativity? ...And How Can We Get It Back?” Gaia has a graduate degree in Creative Change Leadership from the International Centre for Studies in Creativity at the State University of New York, and is currently completing doctoral research with Sydney University on how to create a culture that supports innovation, where she is also a guest lecturer for the School of Business. Gaia is a highly skilled presenter and facilitator, carrying with her a wide range of tools that can be used to find solutions to the most difficult challenges. Gaia’s clients have included Google, Visa, Baker & McKenzie, Deutsche Bank, Rolls Royce, McKinsey and many other MNCs. She has featured on international radio and TV and in several international news and business publications (such as the Financial Review, Wall St Journal, HR Journal, etc.). Gaia is also on the Editorial Board of the Journal of Creativity and Business Innovation. Along with business and corporate work, Gaia has been involved in many other fields of training and development, including working with development projects in El Salvador and tribal groups in Thailand and a health education project in India targeted to reach 25 million children.

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The Innovation Race: Building a culture for sustainable innovation

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