Six Ways to Supercharge Your Internet Presence

Virginia Heffernan

Is your Internet presence too timid? Too stuffy? Or is it maybe too reckless? Many leaders go too far in one direction or the other, and lack the courage to fully stake a claim to a disciplined, bold and imaginative digital empire.

Virginia Heffernan, who has been called “a new kind of wizard” by WIRED founder Kevin Kelly, offers six powerful moves for finding an authoritative and authentic digital voice. Her book “MAGIC AND LOSS: The Internet as Art” radically re-envisions the Internet for its next 30-year phase. Here she gives practical, actionable ideas that allow leaders to scrap their makeshift digital identities and build courageous monuments with lasting power.

Based on Heffernan's must-read column in The New York Times and her appearances at Google and beyond, these six galvanic principles are designed to blow the mind—and then inspire concrete action that creates enduring and effective brands, audiences, and identities.

You will learn:

- Why people hold back online—and how they conquer that fear by seeing the Internet as a brave new civilization that rewards its heroes
- How trying to be “stealth” can backfire
- The key features of a heroic and proactive online identity

Believe it or not, the Internet is not just a diversion. It's a masterpiece. And we all have a responsibility to show up for it in a coherent, responsible and brave way. Nowhere is this more important than with digital leaders, who are building the Internet of the future with the decisions they make today.

This program will supply:

1.) A deep understanding of how the Internet works, on the most fundamental level
2.) A concrete action plan for expanding your digital terrain, avoiding common errors, and creating an authentic and intelligent online franchise that sustains itself
3.) A checklist of maintenance items you can tackle in 10 minutes/day to stay true to who you are online
4.) Guidelines to keep your supercharged presence making miracles in your personal, professional, and creative endeavors

If you're wondering how to finally create a lasting and powerful digital presence to attract clients, customers, and partners, jump in!

Buy the Book

What You Get

The magic is in the details. Unless stated otherwise above, your videocast will:
* Last up to one hour
* Allow for up to 200 connections into the Cast (a connection is a login from a unique location)
* Include the two-way video experience (including interactive HD streaming video and audio) and dedicated support

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Virginia Heffernan is a journalist, speaker, and author—most recently, of MAGIC AND LOSS: The Internet as Art. Since 2001, she has written for The New York Times—first as a TV critic, then as a magazine columnist, and then as an opinion writer and book critic.

From 2012 to the present, she has also covered politics, for Yahoo News, the Times, and POLITICO.

Heffernan now writes for a range of publications, including Fast Company, The LA Times, The Wall Street Journal, VICE, WIRED, The Paris Review, and Quartz. She has appeared on The Open Mind, VICE TV, 20/20, Re/Code, CNBC, MSNBC, and regularly on NPR. In 2002, Heffernan received a Ph.D. in English literature from Harvard; her dissertation was on financial dynamics in American novels.

Heffernan currently serves as a contributing editor to Sunday Long Read, and a founding trustee of the Current Museum of Art. She is also the editorial director for Trail Mix Ventures, and—working with VCs—has consulted with major tech companies including PayPal, Impossible Foods, Spring and littleBits.

Heffernan has given keynote addresses at Google, The Library of Congress, WebbyConnect, The New York Public Library, Princeton, Dartmouth, Columbia, Harvard, Harvard Law School, Fritt-Ord in Oslo, The Villa Gillet in Lyon, and The National Arts Club (with Malcolm Gladwell), among many other institutions and corporations.

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Six Ways to Supercharge Your Internet Presence