Honest to Greatness: Capitalizing on the Millennial Mindset in Business

Peter Kozodoy

Isn't it time your audience learns about millennials from an actual millennial!? Honest to Greatness: Capitalizing on the Millennial Mindset in Business is about using the behavioral similarities between millennials and older generations to help business leaders reach, attract, and retain millennials—both as employees and as customers.

In this Cast, participants will learn what drives millennial behaviors, what makes a “millennial” business, how to develop a core value system that capitalizes on the millennial mindset, the six essential guidelines to capitalizing on the millennial mindset, and how to use honesty, transparency, and authenticity as core concepts to grow a truly great business that is ready for the next generation.

Key Takeaways:
- Millennials are fundamentally unique to other generations
- Companies who embrace authenticity will continue to thrive
- There is a technique to win with millennials (and Generation Z)
- How marketing has forever changed (and what to do about it)

What You Get

The magic is in the details. Unless stated otherwise above, your videocast will:
* Last up to one hour
* Allow for up to 200 connections into the Cast (a connection is a login from a unique location)
* Include the two-way video experience (including interactive HD streaming video and audio) and dedicated support

Special Requests

Any additional options available for this Cast are shown below. If you don't see the option you'd like, add your special request during checkout.



Peter Kozodoy is an Inc. columnist, keynote speaker, serial entrepreneur, and the Partner/Chief Strategy Officer of GEM Advertising, a full-service international communications and marketing agency. His work at GEM has been featured in CNBC, Yahoo!, Bloomberg, Reuters, MarketWatch and more, and has earned Telly, Pixie, Communicator, Aurora, Davey and W3 awards in domestic and international branding, advertising, and production.

Peter’s articles on business, leadership, and entrepreneurship have appeared in Forbes, Inc., The Huffington Post and more. He has spoken for Microsoft, the US Department of Commerce, CEO Clubs of America and other organizations on topics including honesty in business, millennials, entrepreneurship, and global advertising. Peter’s largest business, GEM Advertising, was named to the 2017 Inc. 5000 list of fastest-growing private companies in America. He was also nominated as the 2017 SBA Young Entrepreneur of the Year, and named as a Millennial Move Maker in Connecticut. 

He is a member of both Entrepreneur’s Organization (New York Chapter) and the Young Entrepreneur Council, and currently serves on the board of Junior Achievement in Connecticut. He’s a Phi Beta Kappa graduate with a B.A. in Economics from Brandeis University and an MBA from Columbia Business School. He’s also a three-time New England Champion in Men’s Figure Skating, a black belt in Taekwondo, and a SAG/AFTRA professional actor.

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Honest to Greatness: Capitalizing on the Millennial Mindset in Business