The Customer Loyalty Myth

Bill Cates

The Missing Link to Leverage Client Satisfaction and Loyalty into Exponential Growth.

The Loyalty Myth is the belief that your business can grow at the pace you desire simply by creating great client experiences, total client satisfaction, and unwavering loyalty. While these are important, they usually only results in incremental growth. The Missing Link is leverage. Leveraging all your hard work into significant word of mouth, referrals, and introductions. Turning your customers or clients into active advocates.

You will discover:

  • Why satisfied and loyal clients aren't enough to create exponential growth.

  • The power of cultivating Engaged Clients

  • 3 critical strategies that create Engaged Clients

  • The role of every member of an organization in creating engagement and leverage.

What You Get

The magic is in the details. Unless stated otherwise above, your videocast will:
* Last up to one hour
* Allow for up to 200 connections into the Cast (a connection is a login from a unique location)
* Include the two-way video experience (including interactive HD streaming video and audio) and dedicated support

Special Requests

Any additional options available for this Cast are shown below. If you don't see the option you'd like, add your special request during checkout.



Bill Cates CSP, CPAE, is a Hall of Fame motivational keynote speaker and an expert in client attraction and client engagement. Bill’s content-rich keynotes and breakouts are dynamic, fun, and high energy.

He will interview your most successful reps/members and incorporate their stories and best practices into his program – making them the stars! Bill’s authenticity and ability to connect with your audience will result in a highly interactive session. Your people will leave feeling good about themselves and with practical ideas to increase results.

Bill is the author of 5 books, including Get More Referrals Now! (McGraw-Hill) and Beyond Referrals (McGraw-Hill). He has revolutionized the way businesses acquire more high-value clients through referrals, introductions, and advocates – increasing revenues and decreasing expenses at the same time.

Bill’s client-attraction system has been featured in Success Magazine, Entrepreneur Magazine, Selling Power, as well as a personal feature story in Money Magazine.

In the past 20 years, Bill has spoken to over 1500 audiences on 5 continents, including keynotes for the prestigious Million Dollar Round Table in the US, Australia, Korea, and Malaysia.

Bill is a high-content, high-energy, and high-impact speaker who provides audience members with strategies and ideas they can put to use immediately to produce tangible results.

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The Customer Loyalty Myth