Turning Customer Craziness Into Sales

Linda Cahan
Understanding the psychology of what people respond to will help you give customers what they want. What gets people to buy from you instead of your neighbor or the big box down the street? How and why people buy starts with the experience they feel when they see your store. Learn how to increase the positive experiences for your customers using the knowledge of how they shop, how they'd prefer to shop and what simple, affordable and small things you can do right now to increase your sales and your customers positive perceptions of your store.

What You Get

The magic is in the details. Unless stated otherwise above, your videocast will:
* Last up to one hour
* Allow for up to 200 connections into the Cast (a connection is a login from a unique location)
* Include the two-way video experience (including interactive HD streaming video and audio) and dedicated support

Special Requests

Any additional options available for this Cast are shown below. If you don't see the option you'd like, add your special request during checkout.


$4,025.00

Details

Linda Cahan, Cahan & Company has been in Visual Merchandising, Store Design and Display for her entire career. Her experience includes visual merchandising and design for traditional department stores, specialty stores of all sizes and types, and large corporations. She has worked with all types of merchandise and welcomes the challenge of adding new categories to her expertise. Linda’s strengths include all aspects of visual merchandising and display as well as training staff in each discipline through seminars, workshops, walk throughs, hands-on sessions and manuals. She conducts visual audits/evaluations of all types of stores and malls to help retailers or mall managers improve their image and sales. Linda has written custom visual standards manuals for many companies including Saks Fifth Avenue, Lancôme Cosmetics, American Express, Singer, United Rentals, The Bowling Proprietors Association of America, Taubman, Alamar Unifroms and three large retail companies in South America – Totto and Armi Studio in Colombia and RORI in Venezuela. Linda taught at Parsons School of Design in NYC for 12 years and at The Art Institute of Portland for 6 years. She has authored three books on visual merchandising and has written over 500 columns for B-to-B retail magazines. Linda, originally from NYC & CT lives very near Portland, OR.

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Turning Customer Craziness Into Sales

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$4,025.00

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