Who are your messages serving, and what's their impact?

Joy Mayer

Whether you're providing news or managing communications for a brand, agency or nonprofit, do you know:
— who you intend to reach?
— whether you're actually reaching that audience?
— whether you're providing what that audience actually wants or will respond to?
— what knowledge or action you hope your messages will prompt, and whether you're succeeding?

Let's talk about what these questions mean for your organization, with customized examples and recommended strategies.

What You Get

The magic is in the details. Unless stated otherwise above, your videocast will:
* Last up to one hour
* Allow for up to 200 connections into the Cast (a connection is a login from a unique location)
* Include the two-way video experience (including interactive HD streaming video and audio) and dedicated support

Special Requests

Any additional options available for this Cast are shown below. If you don't see the option you'd like, add your special request during checkout.



After almost 20 years as a working journalist and 12 as an accidental academic, Joy is now a full-time engagement strategist. She helps other journalists, students and organizations grow their understanding of audience strategies and measurement of success.

Joy regularly speaks, trains and consults on topics like:

  • audience engagement
  • audience development
  • identifying and connecting with specific audiences for specific brands, verticals or projects
  • social media strategies
  • measuring impact
  • participatory culture
  • transforming digital publications
  • workplace processes and organizational culture

Mayer recently left her job as the Director of Community Outreach at the Columbia Missourian, the community newspaper run by faculty and staffed by students at the Missouri School of Journalism. For the 12 years she was there, she was also a professor at the Missouri School of Journalism, where she taught a number of topics including Participatory Journalism, Multimedia Planning and Design, and News Design.

Joy is an experimenter, an optimist and a change agent.

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Who are your messages serving, and what's their impact?