Would YOU Want to Work for YOU-? (*For Leaders of Others*) How to Build an Executive Leadership Brand That Inspires Loyalty and Drives Employee Performance

Brenda Bence

Executive Coach Brenda Bence reveals the most damaging behaviors she regularly sees in the workplace; the same behaviors that hold otherwise-successful leaders back. There is one common thread that unites all of these behaviors: They are related to the art- and the science- of leading others.

In this program, you will walk away with tips and tools that you can immediately apply to achieve greater productivity from the people you lead, while motivating them at the same time.

You will learn:

•The single most important factor to becoming a better leader of others
•The most critical cause of regretted employee turnover and how to prevent it
•How to avoid conflict with subordinates, even when facing difficult performance discussions
•Ways to motivate employees

What You Get

The magic is in the details. Unless stated otherwise above, your videocast will:
* Last up to one hour
* Allow for up to 200 connections into the Cast (a connection is a login from a unique location)
* Include the two-way video experience (including interactive HD streaming video and audio) and dedicated support

Special Requests

Any additional options available for this Cast are shown below. If you don't see the option you'd like, add your special request during checkout.



Brenda Bence is an internationally-recognized branding expert, dynamic Certified Global Speaking Professional, Certified Executive Coach, and author of several award-winning corporate and personal leadership branding books.

With an MBA from Harvard Business School, Brenda spent the first 20 years of her career building mega brands for companies like Procter & Gamble and Bristol-Myers Squibb, where she was a senior executive responsible for billion-dollar businesses across four continents and 50 countries.

In 2002, Brenda left the corporate world and founded Brand Development Associates (BDA) International. Now doing business across 30 countries and with offices in both the U.S. and Asia, BDA provides training, speaking, and executive coaching services to clients across six continents. BDA's programs have been ranked among the best leadership development programs worldwide.

As an in-demand trainer and speaker, Brenda has addressed audiences at conferences and Fortune 500 companies all across the globe.

Having been an executive herself, Brenda understands the challenges of senior leadership positions and has coached over 700 leaders from more than 60 different nationalities and across more than 70 different industries.

An avid writer, Brenda has authored numerous corporate and personal leadership branding books which have won more than 30 international book awards. Brenda’s articles related to branding, leadership, and coaching have been published all over the world.

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Would YOU Want to Work for YOU-? (*For Leaders of Others*) How to Build an Executive Leadership Brand That Inspires Loyalty and Drives Employee Performance