Your Company and the Trademarked YOU: How to Make the Corporate Brand/Personal Brand Connection-

Brenda Bence

This client-tailored program is the first of its kind to make the connection between corporate branding and personal branding. You will walk away with clarity around your own brand and how you can use it in interactions with internal and external customers to better represent your company's brand, too.

You will learn:

• How the same six core elements that have built every famous corporate brand can be directly applied to you to craft your own personal brand -; the “Trademarked ‘YOU™'.”

• The five activities you do every day at work that most impact how your personal brand -; and your company's brand -; are communicated.

• The most common mistakes individuals make at work that can unknowingly cause you to damage your own personal brand and impact the company's brand in the process.

What You Get

The magic is in the details. Unless stated otherwise above, your videocast will:
* Last up to one hour
* Allow for up to 200 connections into the Cast (a connection is a login from a unique location)
* Include the two-way video experience (including interactive HD streaming video and audio) and dedicated support

Special Requests

Any additional options available for this Cast are shown below. If you don't see the option you'd like, add your special request during checkout.



Brenda Bence is an internationally-recognized branding expert, dynamic Certified Global Speaking Professional, Certified Executive Coach, and author of several award-winning corporate and personal leadership branding books.

With an MBA from Harvard Business School, Brenda spent the first 20 years of her career building mega brands for companies like Procter & Gamble and Bristol-Myers Squibb, where she was a senior executive responsible for billion-dollar businesses across four continents and 50 countries.

In 2002, Brenda left the corporate world and founded Brand Development Associates (BDA) International. Now doing business across 30 countries and with offices in both the U.S. and Asia, BDA provides training, speaking, and executive coaching services to clients across six continents. BDA's programs have been ranked among the best leadership development programs worldwide.

As an in-demand trainer and speaker, Brenda has addressed audiences at conferences and Fortune 500 companies all across the globe.

Having been an executive herself, Brenda understands the challenges of senior leadership positions and has coached over 700 leaders from more than 60 different nationalities and across more than 70 different industries.

An avid writer, Brenda has authored numerous corporate and personal leadership branding books which have won more than 30 international book awards. Brenda’s articles related to branding, leadership, and coaching have been published all over the world.

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Your Company and the Trademarked YOU: How to Make the Corporate Brand/Personal Brand Connection-